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(Solved): Suppose you are a huge fan of Starbucks coffee. You use the mobile app to order online and earn free ...



Suppose you are a huge fan of Starbucks coffee. You use the mobile app to order online and earn free rewards, tweet about your experience with baristas and your reactions to new flavors, and you only use mugs with Starbucks’ logos. Which level of brand equity have you reached? Brand meaning Brand relationship Brand responses Brand awareness



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