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(Solved): Santos International is a beauty salon in Texas. The salon is conveniently located in mid-town ...



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Santos International is a beauty salon in Texas. The salon is conveniently located in mid-town, and there is plenty of parking. Santos sells high-quality hair care products in addition to services such as hair cuts, hair extensions, and hair color. How can firms like Santos International provide services such as hair care and improve delivery of their services? By implementing a no-return policy after sale By increasing the costs of services provided By choosing the right distribution channel By maximizing wait times for customers Question 2 In a particular supercenter, a customer picks up a Frozen II Blu-ray disc to examine before purchase. The retailer uses technology to suggest related items, such as other videos by the author and Frozen II merchandise, via the customer's mobile phone. What technology is the store using? RFID Swarm Beacon Click-and-collect Riko owns a business and tries to find out as much as possible about her customer base so she can stock the products that her customers are looking for. is an emerging retailing trend that employs market data to best serve customers such as those whom Riko serves as they prepare to make a purchase. Channel omnification Shopper marketing Cloud computing Click-and-collect Question 4 At Home Depot, RFID is used to make sure that the shelves are stocked with the right items. Customers can count on Home Depot to have the products they need. The technology involved in RFID (radio-frequency identification) has traditionally been used to manage inventory prior to items reaching the sales floor conduct market surveys to help redistribution across geographies create instant promotion for the specific item in a customer's hand track items that customers pick up during the course of their shopping Emilia bought some Japanese sushi at the grocery store for . When she got it home and served it to her family, it tasted rancid. She brought the sushi back the next day and was given a full refund with no questions asked. Evidence indicates that successful handling of product and service failures as in Emilia's situation leads to higher levels of customer loyalty increased levels of online shopping decreased levels of online shopping lower levels of customer loyalty Question 6 Since most businesses employ fewer than 500 people, small businesses comprise most of the retailing industry, and, therefore, the retail industry is dominated by a large number of small companies. True False Microtargeting is an effective tool for online retailing. True False Question 8 Dollar General offers merchandise that ranges from cleaning products to cereal to birthday cards. Everything at Dollar General is sold at a lower price, compared to grocery stores. Dollar General is an example of which type of retailer? Full-line discount store Supermarket Warehouse club Department store The best retailers consider customer disappointments as opportunities to interact with and improve customer relations. False True Question 10 Ricardo runs Moonlight Café, a world-renowned fast-food restaurant, in his locality. He started the restaurant after getting a license from Moonlight Café and by regularly paying a fee for the right to use its brand name, products, and methods of operation. Ricardo most likely operates a(n) independent retail store chain store warehouse club franchise


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