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(Solved): Content and the customer journey. What are the different types of online content in the hotel indust ...



Content and the customer journey. What are the different types of online content in the hotel industry (i.e., the main reasons why people post content, as well as the purposes they serve in guiding customers)? What does the typical Accor customer journey look like and how does content, in its various forms, affect the various stages of the customer journey?



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